SEO

(Search Engine Optimisation)

“Organic search is still the #1 driver of trackable website traffic — accounting for ~53% of all visits.”

— BrightEdge research

“Ranking #1 in Google captures ~39.8% of clicks — about 19× more than the top paid ad.”

- First Page Sage, 2025

“Positive SEO ROI typically appears in 6–12 months, with strong 3-year average returns (e.g., ~317% in ecommerce; ~1,031% in financial services).”

- First Page Sage, 2025

Optimizing Your Website for Maximum Visibility

In the modern digital arena, simply owning a website doesn't cut it anymore. To truly stand out, you need comprehensive SEO tactics that not only direct traffic towards your site but also elevate your visibility in search engine results.

At Merchant Automation, our expertise lies in bolstering your online presence, guaranteeing that your website not only climbs the ranks on Google but also captivates and draws in the precise audience you're targeting.

Through meticulous analysis and innovative strategies, we're committed to ensuring your digital footprint is prominent, ensuring you reap the benefits of increased visibility and traffic tailored to your unique brand and content.

👻 Tired of Being Invisible? Find Out Why with a Free SEO Audit Report. 📈

Get in touch for a complimentary marketing audit, and let's collaborate on enhancing your business's appeal to local customers! What you get...

  • A comprehensive analysis of your website's health and SEO performance.

  • An actionable plan to identify and attract your ideal local customers.

  • Get a list of immediate opportunities to boost your online visibility and start generating leads.

Local SEO, Supercharged

We help you dominate map results and capture ready-to-buy demand the moment it appears.

New keywords ↑

Keyword Research & Clustering

Find high-intent topics and auto-group terms into clusters so pages are built to rank.

Gap terms found

Competitor Gap Scan

See which pages drive their traffic and plan catch-up and leap-frog content.

Content score ↑

On-Page Audit vs Top Results

Fix exactly what winners do better—titles, headings, entities, internal links.

Publish velocity ↑

SEO Content Assistant

Live optimisation as we write—so new pages launch closer to rank-ready.

Depth ↓

Internal Link Suggestions

Surface smart internal links to spread authority and improve crawl paths.

Time-to-live ↓

1-Click Publishing

Push approved content straight to your CMS to ship faster.

Map views ↑

GBP Optimisation & Posts

Tune categories/services, schedule posts & Q&A to win local visibility.

Citations clean

Citations & NAP Consistency

Unify business details across directories to boost map-pack trust.

Toxic links ↓

Backlink Profile Health

Benchmark vs competitors, flag toxic links, and guide safe acquisition.

Top-10 ↑

Rank & Visibility Tracking

Monitor priority keywords & pages, spot quick wins from GSC data.

Leads from SEO

ROI Snapshots

Roll up calls, forms & bookings from organic—show outcomes, not just traffic.

Pages live ↑

Content at Scale (AI Assist)

Generate first drafts in bulk, then human-edit to match brand & E-E-A-T.

Why Invest in SEO (and What It Costs Not To)?

The sooner you start, the more compound visibility you bank—and the less you rely on pay-to-play clicks.

Investing in SEO

  • Builds compounding rankings that lower cost-per-lead over time.
  • Wins the Google Map Pack when nearby buyers are ready to call.
  • Improves speed & UX so all traffic (including ads) converts better.
  • Owns your pipeline: content, reviews, and GBP—not rented media.

Skipping SEO

  • Rising ad costs and dependence on paid clicks to stay visible.
  • Competitors capture “near me” and service searches in your area.
  • Site decay: slower pages, outdated content, and lower trust signals.
  • Volatile pipeline—leads stop the second ads pause.