Win more searches with technical SEO, on-page optimisation and structured data that make your site understandable to Google and useful to customers. We tighten titles, meta descriptions, headings, internal links and page speed so your content is crawlable, indexable and primed to rank.
Every page ships with clean HTML, schema markup and Core Web Vitals best practice — so you grow organic traffic, trust and conversions without ad spend.
Learn MoreLaunch a modern website that loads fast, passes Core Web Vitals and meets WCAG 2.2 AA accessibility standards. We design clear, conversion-focused layouts with confident messaging, strong CTAs and tidy navigation — so visitors find what they need and take action.
Every build includes SEO-ready structure, schema, clean code and an analytics setup for decisions based on real behaviour.
Learn MoreAutomate repetitive work with AI chatbots, voice AI, reviews management, smart routing and follow-ups. Capture leads 24/7, qualify prospects faster and keep customers engaged without adding headcount.
We connect your website, forms, CRM and messaging so data flows seamlessly — saving time, reducing cost and improving response speed.
Learn MoreTurn traffic into enquiries with high-converting forms, chatbots and landing pages placed where they matter. We capture first-party data ethically, trigger automated follow-ups and route hot leads to sales instantly — so you never miss an opportunity.
Tracking, UTM tagging and dashboards let you see which channels win and double down on what works.
Learn MoreControl your site and pipeline on the go or at your desk. Update pages, publish posts, respond to enquiries and track deals from desktop or the mobile app, with everything synced in real time. Notifications keep you on top of new leads and tasks so nothing slips through.
Integrated email/SMS, scheduling and analytics make the CRM your command centre — wherever you are.
Learn MoreTake fast, reliable payments in-store or remotely with terminals that print receipts, send payment links and turn smartphones into card machines. There are no lock-ins or long-term contracts—just a simple, transparent blended rate with no hidden fees, backed by lifetime accidental warranty for peace of mind.
Set-up is quick, support is UK-based and reporting is clear — so you spend less time on admin and more time serving customers.
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"Friendly Service who was very responsive and manage to automate a lot of the tasks now freeing up much more time. Sam has generated more leads through my new smart website, which pays for itself."
"Managing my website from my phone has been a game-changer. I can update my content, track analytics and respond to Leads anytime, anywhere! The AI chatbot also helps capture leads and book appointments to convert to Sales!"
"Sam saved me money in multiple areas. I started with a card payment machine on a simple flat rate with no hidden fees. From there, he helped me reduce costs on my business broadband and energy bills too. It’s been a huge relief knowing I’m not overpaying."
Drive organic traffic with keyword optimisation, helpful content and technical SEO that improves crawlability and Core Web Vitals
Search engine optimization for UK SMEs: keyword research, on-page content, internal linking, and Core Web Vitals improvements increase rankings and clicks from Google.
Once visitors arrive, convert them into qualified enquiries with high-converting forms, chat capture and CRM-ready landing pages.
High-converting forms, chatbot capture and CRM-integrated landing pages increase qualified enquiries and bookings while preserving ad ROI.
Automate sales and marketing to maximise conversions. AI chatbots engage 24/7 while personalised email/SMS nurturing moves leads to a decision.
AI chatbots reply 24/7, qualify leads and trigger email/SMS nurturing sequences in the CRM to reduce manual work and lift conversion rate.
Conversion-focused UX and strong trust cues lift results and keep users engaged. Voice AI answers and qualifies inbound calls, reducing missed opportunities and admin.
Conversion-focused UX and trust signals improve revenue. Voice AI answers and qualifies inbound calls to reduce missed opportunities and admin.
Manage your site from desktop or mobile—update content, track analytics and respond to leads instantly to maintain week-on-week momentum.
Update content, monitor analytics and manage enquiries from desktop or mobile to maintain momentum and consistent week-on-week growth.
AI-Powered Marketing - Automate email follow-ups, chatbots, Voice AI, and customer engagement 24/7
Built-in Lead Generation – Capture and nurture enquiries with intelligent forms, chatbots, and pop-ups
SEO & Speed Optimized – Mobile-friendly, fast-loading, and Google-ready for maximum visibility
Conversion-Focused Design – Proven layouts and automation that turn visitors into paying customers
At Merchant Automation, we specialise in building Smart AI Websites for UK businesses that are SEO-optimised, mobile-first, and automation-driven. Designed to work for you 24/7, our websites go beyond an online presence—they are powerful business tools that attract leads, generate enquiries, and drive revenue with built-in automation.
With years of experience in web design, digital marketing, and AI automation, our team helps SMEs scale online with conversion-focused design, advanced SEO, and intelligent lead generation, without the hassle of traditional web development.
At Merchant Automation, our websites go beyond simple design. They are SEO-optimised, automation-ready, and AI-powered where needed. Unlike traditional websites, a Smart Website is built to capture leads, nurture prospects, and drive conversions through integrated forms, CRM workflows, and automation tools. This means your site doesn’t just look good—it actively helps grow your business 24/7.
SEO (Search Engine Optimisation) ensures your website ranks higher in Google search results so more customers can find you. Our process includes technical SEO (site structure, speed, Core Web Vitals), on-page SEO (headings, content, metadata), and off-page strategies (internal linking, schema markup). By improving visibility, trust, and user experience, Merchant Automation websites generate more organic traffic and higher-quality enquiries without relying only on ads.
Yes! You can update your Smart Website on desktop or mobile via your Merchant Automation Dashboard, accessible from any browser. Want mobile convenience? Use our CRM mobile app (“Lead Connector”) to manage your pipeline, contacts, communications, and workflows on the go. This ensures website edits, lead tracking, and automation monitoring are always just a tap away.
We provide a complete automation toolkit designed to save time and scale your business. Features include AI chatbots for 24/7 customer interaction, automated email and SMS follow-ups, CRM-integrated workflows, review management, and even Voice AI for qualifying inbound calls. These automations reduce admin, speed up response times, and help convert more leads into paying customers without increasing overheads.
Our lead capture system uses intelligent forms, landing pages, and chatbots to collect visitor information and sync it automatically with your CRM. With automation triggers, every enquiry is followed up instantly—so no lead goes cold. This consistent nurturing process builds trust and moves more prospects through your sales funnel, resulting in higher conversions and more predictable revenue growth.
Our Smart Websites can already take payments online using trusted gateways like Stripe, PayPal, Authorize.net, and NMI. At present, direct integration with SumUp or Teya card machines isn’t available as a built-in feature. However, with custom API connections, we can explore connecting your Smart Website to payment providers as they expand their checkout options. This ensures your website remains future-proof and ready to scale with your preferred payment systems.
Most Smart Websites are ready within 1-3 weeks, depending on your chosen package and custom requirements. Because we use automation and proven frameworks, the build process is efficient while still delivering a fully SEO-optimised, mobile-friendly site.
Yes. Every project includes training and onboarding, so you understand how to manage your website, CRM, and automation tools. Our UK-based support team is available if you need assistance, updates, or want to expand your features in future.
Absolutely. Every Smart Website includes SSL certificates, secure hosting, GDPR compliance tools, and regular updates. We also provide automated backups and monitoring to keep your business safe and your customers’ data protected.
Yes. Our websites are built to be scalable and modular. You can start with essential features like SEO and lead capture, then add advanced automations, AI chatbots, or payment solutions as your business grows—without needing a full rebuild.
No. Our Smart Website Dashboard is designed for business owners, not developers. You can easily edit pages, update content, and track performance without touching code. Automations and CRM functions are pre-configured, so you can focus on running your business. However, if you have requested special animations that require coding, then you do have access to Website Revisions depending on your chosen plan from 1 per month to unlimited.
Automations reduce repetitive admin. For example, when a lead fills out a form, your Smart Website can:
* Add them to your CRM,
* Trigger an SMS/email follow-up,
* Notify your team instantly,
* Move them through your pipeline.
This saves hours every week and ensures no lead is ever missed.
Every plan comes with built-in SEO to help your business get found online:
* Starter Plan — includes on-page SEO with keyword-friendly content, mobile optimisation, and technical best practices to give your site a solid foundation.
* Standard Plan — adds local SEO optimisation, helping you rank in Google Maps and local searches, plus advanced automation tools to generate more enquiries.
* Growth Plan — unlocks ongoing SEO management, where we actively monitor rankings, publish blog content, and optimise backlinks to keep your site climbing in search results long-term.
This way, whether you’re a startup, a growing business, or an established brand, your plan has SEO baked in — tailored to your level of growth.
Our Smart Websites and automation solutions work for all UK SMEs, from local trades and retail to professional services, consultants, and online businesses. Because the platform is flexible, we customise each setup for your industry’s needs.
Yes. Beyond websites, Merchant Automation offers SEO services, CRM automation, lead generation tools, and reviews management. This ensures your Smart Website isn’t just live—it’s continuously growing your pipeline and conversions.
Why delay the growth of your UK business any longer? Seize the opportunity to have a Smart AI website that functions tirelessly around the clock, working for you every minute of the day, every day of the week!
