At Merchant Automation, our websites go beyond simple design. They are SEO-optimised, automation-ready, and AI-powered where needed. Unlike traditional websites, a Smart Website is built to capture leads, nurture prospects, and drive conversions through integrated forms, CRM workflows, and automation tools. This means your site doesn’t just look good—it actively helps grow your business 24/7.

SEO (Search Engine Optimisation) ensures your website ranks higher in Google search results so more customers can find you. Our process includes technical SEO (site structure, speed, Core Web Vitals), on-page SEO (headings, content, metadata), and off-page strategies (internal linking, schema markup). By improving visibility, trust, and user experience, Merchant Automation websites generate more organic traffic and higher-quality enquiries without relying only on ads.

Yes! You can update your Smart Website on desktop or mobile via your Merchant Automation Dashboard, accessible from any browser. Want mobile convenience? Use our CRM mobile app (“Lead Connector”) to manage your pipeline, contacts, communications, and workflows on the go. This ensures website edits, lead tracking, and automation monitoring are always just a tap away.

We provide a complete automation toolkit designed to save time and scale your business. Features include AI chatbots for 24/7 customer interaction, automated email and SMS follow-ups, CRM-integrated workflows, review management, and even Voice AI for qualifying inbound calls. These automations reduce admin, speed up response times, and help convert more leads into paying customers without increasing overheads.

Our lead capture system uses intelligent forms, landing pages, and chatbots to collect visitor information and sync it automatically with your CRM. With automation triggers, every enquiry is followed up instantly—so no lead goes cold. This consistent nurturing process builds trust and moves more prospects through your sales funnel, resulting in higher conversions and more predictable revenue growth.

Our Smart Websites can already take payments online using trusted gateways like Stripe, PayPal, Authorize.net, and NMI. At present, direct integration with SumUp or Teya card machines isn’t available as a built-in feature. However, with custom API connections, we can explore connecting your Smart Website to payment providers as they expand their checkout options. This ensures your website remains future-proof and ready to scale with your preferred payment systems.

Most Smart Websites are ready within 1-3 weeks, depending on your chosen package and custom requirements. Because we use automation and proven frameworks, the build process is efficient while still delivering a fully SEO-optimised, mobile-friendly site.

Yes. Every project includes training and onboarding, so you understand how to manage your website, CRM, and automation tools. Our UK-based support team is available if you need assistance, updates, or want to expand your features in future.

Absolutely. Every Smart Website includes SSL certificates, secure hosting, GDPR compliance tools, and regular updates. We also provide automated backups and monitoring to keep your business safe and your customers’ data protected.

Yes. Our websites are built to be scalable and modular. You can start with essential features like SEO and lead capture, then add advanced automations, AI chatbots, or payment solutions as your business grows—without needing a full rebuild.

No. Our Smart Website Dashboard is designed for business owners, not developers. You can easily edit pages, update content, and track performance without touching code. Automations and CRM functions are pre-configured, so you can focus on running your business. However, if you have requested special animations that require coding, then you do have access to Website Revisions depending on your chosen plan from 1 per month to unlimited.

Automations reduce repetitive admin. For example, when a lead fills out a form, your Smart Website can:

* Add them to your CRM,

* Trigger an SMS/email follow-up,

* Notify your team instantly,

* Move them through your pipeline.

This saves hours every week and ensures no lead is ever missed.

Every plan comes with built-in SEO to help your business get found online:

* Starter Plan — includes on-page SEO with keyword-friendly content, mobile optimisation, and technical best practices to give your site a solid foundation.

* Standard Plan — adds local SEO optimisation, helping you rank in Google Maps and local searches, plus advanced automation tools to generate more enquiries.

* Growth Plan — unlocks ongoing SEO management, where we actively monitor rankings, publish blog content, and optimise backlinks to keep your site climbing in search results long-term.

This way, whether you’re a startup, a growing business, or an established brand, your plan has SEO baked in — tailored to your level of growth.

Our Smart Websites and automation solutions work for all UK SMEs, from local trades and retail to professional services, consultants, and online businesses. Because the platform is flexible, we customise each setup for your industry’s needs.

Yes. Beyond websites, Merchant Automation offers SEO services, CRM automation, lead generation tools, and reviews management. This ensures your Smart Website isn’t just live—it’s continuously growing your pipeline and conversions.